"Rainbow-washing is real—here's how to avoid it
What is rainbow capitalism?".Editorial illustration by Inma Hortas for Reviews (USA Today)
‘RAINBOW-WASHING IS REAL—HERE’S HOW TO AVOID IT.
WHAT IS RAINVOW CAPITALISM?’
Editorial illustration for Reviewed (USA Today): The month of June is a time for celebrating Pride but it’s also a period when major brands release tons of Pride-themed merchandise, a practice called as “rainbow capitalism.”. Always try to give money to a brand that is genuinely invested in promoting LGBTQ+ rights and causes…
AD: Tara Jacoby. Link to the article at Reviewed (USA Today)
AD: Tara Jacoby. Link to the article at Reviewed (USA Today)
Opener: Fight for what is fair to you just buying from the right companies (shopping bags).
Spot illustrations: 1. Consider what your values are / 2. Don’t start with the products—start with the causes / 3. Look at a brand’s social media / 4. Research a brand’s internal practices—and ask questions / 5. Be vocal
Spot illustrations: 1. Consider what your values are / 2. Don’t start with the products—start with the causes / 3. Look at a brand’s social media
Spot illustrations: 4. Research a brand’s internal practices—and ask questions / 5. Be vocal
