Hi! I’m Inma Hortas.
An illustrator with a soft spot for people, their quirks and a little mischief.

Society of Publication Designers (SPD) Board Member 2025–2028.
Jury, Illustrators 68th – Society of Illustrators NY 2026.

Former Art Director and Designer, now fully dedicated to illustration.

My illustrations are graphic, expressive and meticulous, with bold shapes, whimsical details, and a point of view. Inspired by human emotions, women’s strength, LGBTQIA+ rights, mental health, body positivity, gender and identity, minorities’ realities, and the quiet stories of everyday life. Always #bodypositivity #loveislove 🌈 #diversity #everyoneisawesome.

Representation matters. My goal is to capture love, respect, and joy in my illustrations and spread the message around the world, till the last soul if possible. With fun and affection. ❤️💛💚💙💜

Galicia · Madrid · Spain. Working worldwide, no borders. 🌍

→ Board Member, Society of Publication Designers, 2025–2028.
→ Jury, Advertising & Institutional, Illustrators 68, Society of Illustrators NY, 2026.

I’m a former Designer and Art Director, now fully dedicated to illustration.

My illustrations are graphic, expressive and meticulous, with bold shapes, playful details, and a point of view. Inspired by human emotions, women’s strength, LGBTQIA+ rights, mental health, body positivity, gender and identity, minorities’ realities, and the quiet stories of everyday life. Always #bodypositivity #loveislove 🌈 #diversity #everyoneisawesome.

Representation matters. My goal is to capture love, respect and joy in my illustrations and share that message with the world, with fun and affection. ❤️💛💚💙💜

Galicia · Madrid · Spain. Working worldwide, no borders. 🌍

SELECTED CLIENTS:

Adidas x WeAreSocial · Universal Music x Amelia St · Clarks Originals · The Girlfriend from AARP · Los Angeles Times · Brigitte Magazine · Yorokobu Magazine · Wine52 from Beer52 · Berkeley Law · Shopify · Refinery29 · Sidaction x Kiblind · BuzzFeed News · HuffPost · Braintree Village x Moniker · ECAM · Collective Fashion Justice x Very Good Looking · Cosmopolitan · Colpisa · Playbook · Cidade da Cultura de Galicia · Southern Poverty Law Center · The Wall Street Journal · Cafe Neundrei · Peninsula from Planeta Group · Dwell · Unidad Editorial · Oxford University Press · Loqi · Reviewed from USA Today · Vancouver Foundation · Serious Eats · The Guardian · The San Francisco Standard · Lomography · Spiegel Geschichte · Deco Beauty · Vinted

My work, recognised by:

Communication Arts Awards CA 2026 (Award of Excellence): Summer Reading
Communication Arts Awards CA 2024 (Shortlisted): Stress Eating and Pole Dance
Communication Arts Awards CA 2022 (Shortlisted): Comfy Underwear

American Illustration AI45 Chosen Winner 2026: Summer Reading
American Illustration AI44 Selected Winner 2025: Game Day Snacks
American Illustration AI43 Selected Winners 2024: Stress Eating & Pole Dance
American Illustration AI42 Selected Winner 2023: Adidas UB22 Campaign
American Illustration AI41 Chosen Winner 2022: Comfy Underwear

Society of News Design 2025 SND46 (Award of Excellence): Streaming
Society of Publication Designers 2025 SPD60 (Merit Winner): Collective Giving
Society of Publication Designers 2024 SPD59 (Merit Winner): Questions To Myself

World Illustration Awards WIA 2026 (Longlisted): Say Love
World Illustration Awards WIA 2025 (Shortlisted): Lying Down
World Illustration Awards WIA 2025 (Longlisted): Addicted To Gadgets & Pride Bag
World Illustration Awards WIA 2024 (Shortlisted): Pride Collection
World Illustration Awards WIA 2024 (Longlisted): Bad Restaurant Behaviour
World Illustration Awards WIA 2023 (Shortlisted): Adidas UB22

Illustrators 68th – SOI NY 2026: Jury in Advertising & Institutional Category
Illustrators 67th – SOI NY 2025: Lying Down & Addicted To Gadgets
Illustrators 66th – SOI NY 2024: Pride Collection
Illustrators 65th – SOI NY 2023: Adidas UB22 & Comfy Underwear

Featured at Lomography / It’s Nice That / The Dash Bash / Experimenta / Graficatessen / CPB Ldn Socials / Dot Magazine / Brillo Magazine, etc.

What it feels like to work together:

It was a pleasure working with Inma on the launch of the Adidas UltraBoost 22 - Female Fit. I really appreciated her flexibility; projects tend to change or additional petitions often come down the line, and we really loved Inma's illustrations and response to the additional requests with absolute professionalism and calm manor.

Connor Spindler Global Production Lead at On | Former Producer at We Are Social

I commissioned Inma to create a bespoke illustration that celebrated the anniversary of our Desert Trek product. Inma’s approach to the brief was super-enthusiastic and engaging, asking all the right questions prior to getting started. Communication throughout was transparent and feedback was always met in a positive ‘can-do’ manner. It was a joy – fun and really collaborative with the end result being beyond expectations.

Lewis Clarke Creative Director | Former Global Brand & Art Direction Lead at Clarks

Inma's work is powerful, bold, alive and full of love. She is by far one of the more professional artists I’ve worked with, a talented artist and wonderful to collaborate with. I truly feel so blessed to be surrounded by such incredible artists and people.

Tina Ziegler Creative Director and Curator at Moniker Art