Adidas Ultraboost 22 female fit campaign on socials. Main hero illustration.

Adidas x WeAreSocial – UB22 Campaign

‘ADIDAS x WeAreSocial – UB22 CAMPAIGN’

Advertising illustration for Adidas Running: This campaign shows the new shoes Adidas Ultraboost 22, designed by and for women. There is a huge reference to the runner’s high to celebrate this endorphin boost and the incredible impact that running has on mental health whilst keeping the UB22 itself central to the illustration. Assets for animation, some letterings and illustrated frames were created to complete the whole campaign on Adidas socials: Instagram and tiktok.  #bodypositivity #diversity #everoneisawesome

This campaign was selected by The Society of Illustrators of New York for the (65th) illustration exhibition and annual book in the Museum of Illustration in New York City in Advertising cathegory. Also awarded as Selected Winner at American Illustration AI42 and shortlisted for WIA 2023 (World Illustration Awards) in Advertising.

Link to the Adidas Guide