illustration

‘The Very Best Bras And Panties That Marry Comfort And Style’ illustrated by Inma Hortas, American Illustration AI41 CHOSEN WINNER

AARP The Girlfriend – Comfy Underwear

‘THE VERY BEST BRAS AND PANTIES THAT MARRY COMFORT AND STYLE’
Comfort, diversity, body positivity and daily life issues at this digital article about underwear recommendations to feel comfortable and beautiful at the same time.
AD: Dian Holton. Link to the article

LA times by Inma Hortas Illustration

Los Angeles Times – Trans Teddy

‘BEING A TRANS MAN MEANS WRITING MY OWN LOVE LANGUAGE’
Digital and printed article about a trans male that is trying to figure out what it means to be a man in today’s world. Over the years, he and his girlfriend have joked about getting him a teddy bear. Now he finally has one.
AD: Jan Molen. Link to the article

'The Top Aphrodisiac Foods To Get You In The Mood' article, illustrated by Inma Hortas for The Girlfriend from AARP.

AARP The Girlfriend – Aphrodisiac Food

‘APHRODISIAC FOODS TO GET YOU IN THE MOOD FIRE UP THE ROMANCE USING THESE INGREDIENTS’
A still life of the foods with some diverse couples eating them here and there, showing complicity, fun and enjoying their time together. Digital article on The Girlfriend from AARP web and social media.
AD: Dian Holton. Link to the article

Adidas London x Creative Debuts Exhibited Illustration by Inma Hortas

Adidas London x Creative Debuts

ART ATTACK EXHIBITION at Adidas flagship store in London, Oxford Street, across its 4 floors. There was more NFTs, masterpieces from artists armed with the humble pen and pencil, a library full of comics, as well as heaps of incredible illustrative artwork. Curator: Balany Piti

Cover for Yorokobu Magazine no 125 about she/they women by Inma Hortas

Yorokobu Magazine – She/They Cover

She/They: Everyday heroes (friends, colleagues, mothers, family…) Living, active people, in a continuous fight for our rights, who have cost our predecessors so much sweat and blood. The bodies of the main characters draw Yorokobu’s letters while secondary characters create funny, tender, supportive or vindictive subplots.
AD: Luis B Boy. Link to the magazine

Yorokobu Magazine – Back to the comfort zone

‘WHEN THE REVOLUTIONARY THING IS TO WANT TO RETURN TO THE COMFORT ZONE’
Our fighter is tired of fighting, of being afraid and living in uncertainty. That’s why he decides to stay in his cloud of comfort, where things are sweet and time stands still.
AD: Luis B Boy. Link to the magazine

Adidas Ultraboost 22 female fit campaign by Inma Hortas

Adidas x WeAreSocial – UB22 Campaign

The shoes, designed by and for women, are the central focus but, to connect to THE RUNNER’S HIGH HANDBOOK, as a reference to the runner’s high to celebrate this endorphin boost and the incredible impact that running has on mental health whilst keeping the UB22 itself central to the illustration.
Assets for animation (done in-house), some letterings and illustrated frames were created to complete the whole campaign on Adidas socials: Instagram and tiktok.

Inma Hortas Pride illustration inloho inlohographics

Hair Pride

June is the month of love and diversity. But every minute is the time to thank who we are and enjoy being alive. We’re just going to celebrate and be truly proud of ourselves/ body hair/ wrinkles/ love handles… we are perfect just the way we are. Happy Pride.

Hola Wine Design by Inma Hortas for Wine52 from Beer52

Wine Design for Wine52-Beer52

Wine Design Label for Wine 32 from Beer52 Company. Naming, design and illustratrion.
‘HOLA’ is a fresh organic white wine, originally from Spain, La Mancha area. It celebrates life, nature and feeling good in one’s own skin.
Link to wine52

Lesbian visibility

#LesbianVisibilityWeek is celebrated to support lesbians and show solidarity with all LGBTQI women and non binary people in the global community. There are still many chains and stereotypes to break. ‘There is so much to celebrate in our wonderful rainbow community of women who love women.’ – Linda Riley