Adidas Ultraboost 22 female fit campaign by Inma Hortas

Adidas x WeAreSocial – UB22 Campaign

The shoes, designed by and for women, are the central focus but, to connect to THE RUNNER’S HIGH HANDBOOK, as a reference to the runner’s high to celebrate this endorphin boost and the incredible impact that running has on mental health whilst keeping the UB22 itself central to the illustration.
Assets for animation (done in-house), some letterings and illustrated frames were created to complete the whole campaign on Adidas socials: Instagram and tiktok.