The shoes, designed by and for women, are the central focus but, to connect to THE RUNNER’S HIGH HANDBOOK, as a reference to the runner’s high to celebrate this endorphin boost and the incredible impact that running has on mental health whilst keeping the UB22 itself central to the illustration.
Assets for animation (done in-house), some letterings and illustrated frames were created to complete the whole campaign on Adidas socials: Instagram and tiktok.
Selected by The Society of Illustrator or New York for this year’s (65th) Illustration Exhibition and annual book in the Museum of Illustration in New York City in Advertising cathegory.
Adidas Ultraboost 22 female fit campaign on socials. Main hero illustration.
Adidas Letterings: UB22 and How do you hit a runner's high?
Adidas Ultraboost 22 female fit campaign illustrated by Inma Hortas
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